Digital Marketing Vs Social Media Marketing

    Many interpret Social Media Marketing as Digital Marketing.

    Social Media Marketing is an integral part of Digital Marketing and not the other way around.

    While hiring a freelance Digital Marketer, let's ensure that you know what exactly you need.

    However, here is a brief discussion on Digital Marketing vs Social Media Marketing.


    What is Digital Marketing in brief?

    Digital Marketing simply put, is advertisement done digitally.

    Nonetheless, digital marketing has been around for over a decade now.

    Digital Marketing has evolved ever since and has a lot of dimensions.

    However, there are many channels to reach your customers.

    To give you an idea of what Digital Marketing encompasses, here is a list:

    • Email marketing
    • Paid social media marketing
    • Organic Social media Marketing
    • Website analytics
    • Content creation and curation
    • SEO, SEM
    • Affiliate marketing
    • Display retargeting

    Every topic listed here is a successful digital marketing strategy.

    However, if you have enough time, you can deep dive into each of them.

    A Digital Marketer will take a call on strategies, depending on the business needs.

    Not all strategies are relevant, each of these strategies is different and so are the end results.

    Nevertheless, the dimensions of digital marketing are changing as the Internet is evolving.


    Social Media Marketing:

    You would have a fair idea by now as to what Social Media Marketing is?

    Social Media Marketing is advertising or marketing using Social media platforms.

    However, the major Social Media platforms are as follows:

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Pinterest
    • YouTube
    • Snapchat

    Social Media Marketing is an integral part of Digital Marketing.

    However, over the years it evolved into a separate medium for Marketing.

    Social Media Marketing uses a select platform considering the requirements of a business.

    Nonetheless, there are plenty of tools to manage social media for businesses.


    Let's hope that you will hire a Digital Marketer, or is it a Social Media Manager you need?

    Nevertheless, you can easily differentiate between the two now.

    The intention of the article is to establish Digital Marketing Vs Social Media Marketing clarity.


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