• How do I create a Logo for my Business?

    Are you an Entrepreneur from the MENA or GCC countries and wondering 'How do I create a Logo for my Business?'. Here is a comprehensive guide that will give you clarity and confidence about Branding your Business. Let's look into crucial questions that you should find answers to before planning on creating a Logo. Why do you need a Logo? A Logo is an Identifier, a symbol that your customer will connect to. A memory that you want to plant on your customers to recall the services you offer. Howe…

  • Why should you hire a Social Media Manager?

    The Middle East and the GCC countries have seen a tremendous rise in social media users. The Pandemic has had a lot to do in this regard across the world. Large and Small Businesses would have ensured their presence in social media by now. However, with this article, we would like to shed some light on 'Why should you hire a Social Media Manager? in GCC countries.' Why Social Media Marketing? It doesn't matter what size is your business, social media is the easiest way of communication between…

  • Top 5 Reasons Why Your Business Needs A Website

    Before we start explaining, why does your business need a Website? Let us look into some statistics that will serve as a reference for our claims. Close to 60% of the World's population today use the Internet i.e., close to 4.57 Billion people. And supposedly, there is an average increase of almost 950,000 new users each day. Smartphone users worldwide have surpassed 3 Billion and are forecast to further grow by several hundred million in the next few years. Whether you are a small business owne…

  • Digital Marketing Vs Social Media Marketing

    Many interpret Social Media Marketing as Digital Marketing. Social Media Marketing is an integral part of Digital Marketing and not the other way around. While hiring a freelance Digital Marketer, let's ensure that you know what exactly you need. However, here is a brief discussion on Digital Marketing vs Social Media Marketing. What is Digital Marketing in brief? Digital Marketing simply put, is advertisement done digitally. Nonetheless, digital marketing has been around for over a decade now…

  • Top 7 Must Have Skills for a Social Media Manager

    If you have decided to embark on a freelance Social Media Marketing journey, here are some must-have skills for a Social Media Manager. You will come across a lot of articles, that would suggest that it is easy to become a Social Media Manager if you use social media platforms. However, a part of it is true, anyone can become a social media Manager. But, to become successful at it, you ought to have the following skills: 1. Creativity: Having a creative mindset is integral for any Social Media M…

  • Social Media Strategy Planning - A Comprehensive Guide

    Your Social Media Strategy Planning skills is what decides your future as a Social Media Manager. Even though knowledge of social media platforms will suffice to look out for freelance jobs, you need to have a good plan to be successful in this career. Here is a comprehensive guide for Social Media Strategy planning: Know your Audience: The relevance of social media marketing for any business is in engaging the end-Users. As a Freelance Social Media Manager, you will have to do extensive researc…

  • Top 4 Free Online Design Courses

    There are plenty of Graphic Designer jobs in the Middle East and GCC, now is the right time to jump-start your career in Graphic Design. Here we are listing the best free Online Design courses available online. You can sit at home and not spend a single penny. 1. Graphic Design Basics - By Canva The Online course will serve as a quick intro to the world of Design, the course has 12 lessons, each with a watch time of approximately 2 minutes. The lessons are basic, expert opinions on the differe…

  • Top 8 Tips for Working with Clients Online

    Working with clients is an Art in itself, however, when you have to do it online, it is a different story altogether. In an ever-changing digital world, technology has paved ways for individuals and small businesses alike to run their businesses online. However, the most crucial part of any business remains unchanged, the Clients! Here are a few tips that will be very helpful if you are new at this. 1. Accessibility Let your clients know how to reach you, reassure your clients about your avail…

  • Work From Home - Pros and Cons

    Work from home - Pros and cons, a brief walkthrough into what's becoming a new normal for full-time employees and employers. However, this article covers the perspective of an Employee or a Freelancer. The Pros 1. There's no place like Home: Home is where one feels the most comfortable at, a couch of your own, perhaps even one's bed, you can work from anywhere you want and there is no one to stop you or throw a rule book at you. 2. Flexibility: If you are a Freelancer, you may as well choose t…

  • 5 Common Work From Home Challenges

    Work from home challenges, it sounds exciting until reality hits you. Here are a few challenges that we all face while working from home and solutions to overcome them. 1. Distractions: With all the comforts at home, there is one thing that you might not have control over, unprecedented events at your home if you share the living space with other people like your family or kids, you will not realize the amount of time the distractions might cause you. This is one of the most fundamental, work …